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Chromebooks Seize Big Chunk of Commercial PC Market; Microsoft Strikes Back

January 1, 2014

Chromebooks Seize Big Chunk of Commercial PC Market; Microsoft Strikes Back – December 30, 2013 at 09:33PM

Nerval’s Lobster writes "According to research firm NPD Group, Chromebooks—which run Chrome OS, Google’s PC operating system—accounted for 21 percent of all commercial notebook sales in 2013, up from a ‘negligible’ percentage in 2012. On a broader level, Chromebooks seized 8 percent of all commercial tablet and PC sales through November, a significant increase from the one-tenth of one percent claimed the previous year. Roughly 1.76 million Chromebooks and Android tablets flowed through commercial channels between January and November, an increase from 400,000 units in 2012. Tepid sales of Windows PCs created an opening for alternative operating systems, according to Stephen Baker, vice president of industry analysis for NPD: ‘As businesses upgrade from older machines and operating systems in the year ahead, the long-term trend is clearly towards greater hardware diversity, which all manufacturers will need to embrace in order to continue to grow.’ But are Chromebooks an existential threat to those rival PC platforms? Microsoft seems to think so, having launched a series of vicious attack ads that denigrate Chrome OS as ineffectual for daily needs. And it’s easy to see why Microsoft is freaked out, considering how Dell and Hewlett-Packard—two longtime Windows OEMs—have added Chromebooks to their portfolio."

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