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This Online Retailer Used Models Who Are All PhD Students

March 14, 2014

This Online Retailer Used Models Who Are All PhD Students – March 13, 2014 at 03:38PM

Beta brand tnail

In order to promote what it felt was a "smart" spring fashion collection, the online retailer Betabrand decided to find some smart models.

All seven of the women used to model the new collection either have a Ph.D or are working toward one, making Betabrand’s latest campaign the brainiest we’ve seen yet. The women hail from top schools like Stanford, Columbia, and Berkeley. "When you look beyond the ranks of the professionally beautiful, photography becomes a lot more fun," Betabrand founder Chris Lindland says.

Take a look for yourself:

Sasha is a nuclear engineering PhD candidate at UC Berkeley.

Sasha 4 from Betabrand

Ines has her PhD in electrical/computer engineering from the University of California, Irvine.

Ines last try from Betabrand

Asha has her PhD in cognitive psychology from Stanford.Asha 2 from Betabrand

Genevieve has a PhD in education from Columbia University Teachers College.

Genevieve from Betabrand

Nicole is a chemistry/chemical biology PhD candidate at the University of California, San Francisco.

Nicole 2 from Betabrand

Kelly is a neuropsychology PhD candidate at Stanford.

Kelly from Betabrand

Karina is a sociology PhD candidate at Stanford.

Karina from Betabrand

You can view the complete spring collection, and more photos of the models, at Betabrand’s website here.

Via: Adweek

SEE ALSO: That Beautiful Video Of Strangers Kissing Is Actually … A Clothing Ad

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