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Apple confirms its $3 billion deal for Beats Electronics

May 29, 2014

Apple confirms its $3 billion deal for Beats Electronics – May 28, 2014 at 11:19PM

Apple, the company that turned digital music into a mainstream phenomenon, said on Wednesday that it was buying Beats Electronics, the rising music brand, for $3 billion, in a move that will help it play catch-up with rivals that offer subscription-based music services.
I still have no idea why Apple is buying these guys. Then again, that’s probably why I’m not a billionaire.
Coincidentally, I find it highly entertaining that technically, this is now an Apple product.

from OSNews http://ift.tt/1pkQnKC

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